HELENA – Lewis & Clark Library Director John Finn unveiled the Lewis & Clark Library’s new logo Tuesday.
The new logo is a combination of the Library’s past combined with the vision for the future.
“We worked really hard to capture the library’s rich history while looking forward to another century of service to the residents of Lewis and Clark County. Working with Luke Duran, Element L Design, Library staff sought to select a logo that was mindful of the Library’s long tradition of serving Lewis and Clark County, “the bison head is a very important part of our logo’s history and staff felt very strongly that we incorporate it into the new design,” explained Finn.
Duran explains the importance of the bison in the new logo, “A bison has long served as the Library’s unofficial mascot, and is an important visual element of the brand. In the new logo, a front facing bison head is prominently featured, framed within a crest.”
In 2018, Lewis & Clark Library put forth a temporary one-year identity that celebrated the Library’s 150th anniversary. The Library now has a new logo and visual identity to move forward in to the next 150 years.
Finn explains that “the Lewis & Clark Library prides itself on being adaptive to new technologies, trends, and resources and this new logo encapsulates that. We will always strive to provide the best possible library services to our community.”
The new logo is featured on the Library’s website, www.lclibrary.org and the Library will be switching over all print materials and other items to the new logo in the coming months.
